Now you can bring the memories of your neighbourhood coffeehouse indoors with these free, vibrant backdrops by Tata Starbucks. By Bayar Jain
If there’s one thing office goers probably miss the most, it’s sitting with colleagues at the nearest Starbucks outlet and sipping on a cup of latte. The moment you step into one of these coffee havens, whiffs of roasted coffee beans aside, you’d always find a deal being sealed between two businesspeople at one corner of the cafe. While this might seem a distant reality, the American multinational’s Indian wing, TATA Starbucks, has found a way to bring their loved atmosphere straight to your homes.
As work-from-home and video calls become a way of life, TATA Starbucks has introduced backdrops to amp up virtual meetings. Each of the newly introduced seven backdrops is designed to replicate the vibrant atmosphere of their store interiors, allowing patrons of the coffee house to reminisce their favourite moments spent at the store within the comfort of their homes.
Speaking about the initiative, Deepa Krishnan, Head of Marketing, Digital, Loyalty and PR at Tata Starbucks says, “Our aim is to stay connected with our customers through creative avenues and bring hope, joy and love in their lives to navigate through these unprecedented times.”