Burda Media India joins hands with Mylab Discovery Solutions and Milaap to #FightBackWithTesting by raising funds to donate RT-PCR test kits to hospitals and labs in the worst-affected cities in India. After all, yeh #DeshKaTest hai.
In its fight against Coronavirus, Burda Media India – the largest publishing house in India, and its industry-leading magazine titles and online brands namely Architecture + Design, asiaSpa India, Discover India, Lifestyle Asia India, and Travel + Leisure India & South Asia, have joined forces with Mylab Discovery Solutions.
Aware that the country is currently battling the scarcity of COVID-19 rapid testing kits, particularly in hospitals and testing centres across states, the organisation has taken the initiative of organising a fundraiser to donate RT-PCR Test Kits to the worst-affected areas in India. The kits will be obtained from their testing partner Mylab Discovery Solutions, who have received permission from India’s government to manufacture tests for detecting the virus early.
Each testing kit costs INR 1.2 lacs, exclusive of GST, and has the capacity to test 100 samples. The money raised through this campaign will be transferred from Milaap – South Asia’s largest crowdfunding platform – to Mylab Discovery Solutions, from where Burda Media India will be securing the kits for further donations to hospitals and labs.
The organisation aims to donate 10 kits within 30 days, which will further help get 1,000 people tested free of cost. Burda Media India wishes and hopes to raise INR 13,44,000 over the next few weeks.
As a step forward in this fight, Burda Media India also urges you to #AdoptAKit.To #AdoptAKit, you can choose the city of your choice, and donate for the same. Burda Media India will extend its operational and project management services to ensure a safe and timely delivery of these kits to a government-approved testing clinic or hospital in the city of your choice.
You can even choose to become a #BrandAmbassador with the team.To do so, simply write to the team on the Instagram handle or Facebook page. However, if you would like to skip the #AdoptAKit campaign, but still wish to contribute to the #FightBackWithTesting campaign, click here. Yeh #Deshkatest hai!
Written By
Bayar Jain
Senior Content ManagerEquipped with a degree in Sociology (Honours) from the University of Delhi and a postgraduate diploma in English Journalism and Mass Communication from Xavier Institute of Communications, Mumbai, Bayar enjoys sharing stories of people, places, and different cultures. When not typing her travel tales, you can catch the hobbyist photographer capturing ..Read More
