The Ministry of Tourism (MoT) has come up with a very innovative plan to promote travel and tourism within India. They have launched a campaign called Dekho Apna Desh, where the MoT will reward those who travel to 15 Indian destinations within a year. By Kumar Shree
We at T+L know the importance of travelling as we literally swear by it. But, can you guess what is even better than travelling? It is travelling and getting rewarded for it. Well, the MoT has underlined exactly that and have come up with Dekho Apna Desh campaign.
The only condition applied: you need to travel out of your home state. You do that and submit your entries on the official website to take part in the campaign. Also, one needs to take a pledge for the campaign, as suggested by the MoT in their official tweet. It read, “Come let’s be a part of our Prime Minister’s vision of ‘#DekhoApnaDesh’ & take a pledge to visit at least 15 destinations by 2022 and dive deeper into India’s art, culture, history & heritage. Take a pledge : http://pledge.mygov.in/my-country #EkBharatShreshthaBharat #IncredibleIndia”
As the tweet mentions, you can head over to the website for taking your pledge and you will receive a certificate via SMS or email.
Speaking at the National Tourism Conference in Konark, Union Tourism Minister Prahalad Patel Singh said, “The tourism ministry will fund the travel expenses of tourists who visit 15 destinations in the country in a year and submit the photos on our website.”
While the details on selecting winners are unclear, we certainly agree this campaign will boost tourism in India. It already has the travel enthusiasts going gaga, we are sure even non-travellers would take up travelling because of this.