Stefano Domenicali, Chairman and CEO at Automobili Lamborghini S.p.A, is quite the quintessential star of the automobile world. He had previously worked at Ferrari and Audi, and now he has been credited to take his current organisation zoom past the billion Euro mark in 2017. Still growing at a brisk pace, Domenicali is the man on the move. By Mitrajit Bhattacharya
Stefano Domenicali recently visited India to judge the Cartier Concours d’Elegance, held at the picturesque Rambagh Palace in Jaipur, and we had an exclusive chat with the man of the hour.
1. We just saw a Lamborghini takeover happening in Jaipur with 25 super-cars flown in from all parts of India. How does it feel?
I can feel some great vibrations. What do you say?
2. Performance cars and fine watchmaking make a great combination. What do you think?
I think technology, style, lifestyle, and passion for a piece of art are the elements that connect these two worlds. And I believe, they are so special for our clients — that offers us great opportunities to connect these two worlds, which are very similar.
3. Would you comment on your relationship with Roger Dubuis?
We are happy to see Roger Dubuis as our partner in product development and have imbibed the same values that we have in our cars in their watches. We started his collaboration a couple of years ago but we continue to work together as we both find the foundation of this collaboration very solid.
4. Automobili Lamborghini has raced past a billion Euros in sales and is a raging bull now. What are the key elements that led to this success?
It’s more than 1.4 bn Euros now. What we did at Lamborghini is to free the power we had. We have now great products in terms of quality, performance and technology. The brand is growing. We are working on the awareness of the brand. Our products are getting associated with the younger generation. We are engaging with them, and we are speaking their language. So in the past few years, we have not only grown in terms of volumes and turnover, but the biggest growth has happened in terms of awareness. However, I must point out that we don’t want to grow extensively, we need to stay exclusive. We will follow the same principle in the coming years. This year too we will grow, but after this we need to stabilise the volumes.
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Absolute power and control, along with a breathtaking design. Meet the new Lamborghini Aventador SVJ, unveiled at “The Quail, A Motorsports Gathering” during Monterey Car Week. Present at the unveiling also Stefano Domenicali, Chairman and CEO of Automobili Lamborghini. Discover more: https://lam.bo/AventadorSVJ_Monterey_Fb #lmao #lamborghini #supercar #lamborghinifans #aventador #automobili #stefanodomenicali #monster #l #am #b #o #rg #h #i #n
5. What has been the star product that contributed majorly towards the growth?
URUS, the super SUV has given us the boost to accelerate growth. It has been an energetic product in a different segment, which has allowed us to talk to a newer audience. But don’t forget, even with Aventador and Huracan we have brought in great products. Huracan Performante and Aventador SVJ, the derivatives of these two families have contributed to our growth; given us even more credibility in the segment where we belong — that of super sports cars.
6. You are here to attend Cartier Travel With Style. Tell us about your association with this concourse.
First, I have to thank Cartier for inviting me to judge this concourse. The classy touch of Cartier in this event is clearly evident; it lives up to the name of Concours d’Elegance. India is an incredible country with an incredible history and an incredible future. Classic cars are a new love for cars aficionados in India. Historically, classic cars were the passion of the Maharajas only, now even the collectors and car lovers are able to put their hands on these beautiful cars with such great legacy. It’s not just the car; it’s the story behind the owner, the story behind the restoration and the journey of the car through the years. That’s why it so fascinating. All luxury car makers will now be interested to come to India and find this connect with history.
7. Moving on to travel questions. What’s your favourite destination?
My life has been about constant travels over the years, but if I have to choose a favourite destination I would choose the mountains. The Dolomites in the north of Italy are my favourites.
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Lamborghini: Worldwide sales keep growing Reading time: 2 minutes #StefanoDomenicali, #Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A., can be pleased with the sales results of #Lamborghini: the registrations increased a lot in the first part of the year and will grow further by the end of 2018, thanks to the arrival on the market of the new #Urus suv. In the first six months of 2018 (January 1 to June 30) the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this records an increase of 11%. This half-year growth is based mainly on further increased sales of the two super sports car model lines #Huracán and #Aventador, both with the engine behind the cockpit to improve weight distribution and therefore road behavior. The Huracán, however, has a V10 5.2, more or less powerful depending on the version. The Aventador instead adopts a 6.5 V12, which at the update launched in 2016 (now called Aventador S) earned 40 hp and reached 740. As of June 30th, global sales of the Huracán model line with Coupé, Spyder and racecar versions reached 1,604 units, 204 more than in 2017, while the Aventador line maintained the same high level of the previous period with 673 units sold. The largest single market for Lamborghini once again was the #US, followed by #Japan and the #UnitedKingdom, even though the most significant increase in sales was recorded in #Europe (over 30%). The #CEO expects to improve these results as soon as the Lamborghini Urus suv will be fully operational: the goal stated by the company is to reach at the end of 2019, 7,000 copies per year. The Urus, of the rest, has the typical DNA of the Lamborghini, thanks to the aggressive #style and the #powerful 650 hp V8 turbo engine, but adds five seats and a large enough trunk for a holiday. #Shareyouropinion in the comments below! Author: #SFIlariaPaternesi
8. What’s your take on India?
India is so interesting. There is a growing interest around the world to come to India. To explore the different philosophy of life, traditions, aspects of the society — India offers the full spectrum.
9. Destinations on your bucket list?
Everest because I love mountains, South America as it’s connected to nature and Argentina (Patagonia) and Peru, in particular.
10. Things you love to do when you are on a holiday?
I am a man of action. I like to explore the unknown and take off-the-beaten track.
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el #ceo de #lamborguini #stefanodomenicali anuncio que su #superdeportivo #electrico estara listo para #2026 y que empezara a experimentar en el terreno de los #hibridos en los siguientes años. los sustitutos del #lamborghinihuracan y #lamborghiniaventador contaran con motores #pluginhybrid #lamborguini #terzomillennio #pluginhybrid #madeinitaly #supersport #superdeportivo #instacars #carofinstagram #motorengin3
11. Who’s your favourite travel buddy?
My wife and my kids.
12. Where are you headed next to?
Lampedusa — a small island located in the south of Italy.