Far from the gleaming beachfront resorts, Maui‘s inland heart is overlooked by most travellers. But within its small towns, locals have established alluring boutiques, restaurants, and places to stay. Their uniting principle? A celebration of this land—and the work of the artists, designers, and entrepreneurs who call it home. Text by Jen Murphy; photographs by Bailey Rebecca Robert
Malu Manu is arguably Maui’s most magnificent lookout. At this 1920s log cabin rental, set 1,200 metres up on the west-facing slopes of the Haleakala volcano, guests can gaze down upon the island’s northern and western coasts, as well as the craggy ridges of the West Maui Mountains. On my first night there, the weather was chilly enough to warrant putting on a puffy jacket and throwing kiawe wood in the cabin’s stone fireplace. That evening, a welcome book revealed that the name, malu manu, means ‘sanctuary of birds’ in the Hawaiian language. The moniker rang true the next morning when a symphony of birdsong from endemic species such as apapane and amakihi wakened me to a pastel sunrise.
Golden beaches and cerulean sea lured me to Maui 15 years ago, but in those early days, the interior regions—collectively referred to as Upcountry—seemed nothing more than a backdrop to coastal sun and surf. Like most tourists, I saw the misty mountains and electric-green pastures as views to be admired, worth little more attention than a day trip tacked onto a stay in the manicured beach resorts of Wailea or Kaanapali. If you watched the sunrise from the moonlike summit of Haleakala; visited the lavender farm, winery, and dairy in Kula; and browsed the galleries of Makawao, you had ‘seen’ Upcountry.
But as my annual trips to the island stretched from weeks to months, I was drawn inward. Far from the plumy palms and turtle-dotted shores, I found a vibrant landscape of purple-flowered jacarandas, native sandalwood, coiled hapuu ferns, and verdant ranchland. Small Upcountry towns were rich with history but far from stuck in the past. Old pineapple canneries had been turned into restaurants and boutiques. Farmers and makers were updating native traditions and celebrating all things local and from the land. These were communities where creativity thrived not for the sake of visitors, but for the people who call the island home.
One such Upcountry resident is Hawaii-born Clifton Dodge, a third-generation steward of the land on which Malu Manu sits. A biodynamic horticulturist, he and his wife, Reba, a florist and flower farmer, live next door and are responsible for the brilliant blooms outside the cabin door: cotton-candy-coloured king protea straight out of the Jurassic era; spiky red and yellow pincushions. The couple has plans for agricultural tours and garden-to-table feasts. As hosts of Malu Manu, they direct guests to the hidden gems in Kula, the nearby town. These include Maui Bees, a farm and market that offers tours and beekeeping workshops and sells house-made focaccia, farm-fresh produce, and, of course, seasonal honeys.
The land surrounding Manu Malu once belonged to Maui sugar plantation magnate Joseph Cooke and his wife, Maud, the daughter of congressman and sugar plantation manager Henry Baldwin. The couple was married half an hour from the mountainside cabin at the legendary Baldwin Estate in Haiku, a 20-acre property that’s been privately owned by a series of notable islanders since it was first deeded in 1849. For years, I assumed the white-washed home with its dramatic palm-lined driveway and sweeping veranda was so grand it could only be the home of Oprah, a part-time Maui resident (she actually lives in Kula).
But last spring, the current owners, Maui photographer Erica Chan and her Vancouver-based family, reimagined the nine-bedroom residence—now known as Haiku House—as a luxury rental. I spent hours wandering the grounds, which feel like a tropical arboretum, with centuries-old monkeypods and figs, plus an organic garden and citrus orchards. Inside the home, native koa wood floors, vintage floral wallpaper, and framed sheet music for island folk songs ooze Hawaiiana. For a moment, I was transported to the 1890s, when the Baldwins hosted Queen Liliuokalani at parties here.
A mile up the road from this gated paradise is Colleen’s at the Cannery, a Haiku institution opened by Colleen Nicholas in 1996. “At the time, I’d be lucky if two cars drove by,” Nicholas said of the restaurant’s early days. “Haiku felt like a hideout from the hustle.” Her friends questioned why she didn’t open her business in the hippie town of Paia, but Nicholas foresaw how artists would be pushed out of what has since become a bucket-list tourist stop on Maui’s North Shore. “Today, we call it Pahaina,” she said, a jab at the surf town’s transformation into a drag of pricey souvenir shops resembling touristy Lahaina.
What Nicholas envisioned as a local hangout is still going strong, three meals a day. Last September, she converted an adjacent space into a chic bar that wouldn’t be out of place in Honolulu’s hip Chinatown, with bold tropical wallpaper, craft cocktails, and late hours. “It was a rebirth of sorts,” Nicholas said. “I sensed the community wanted a place like this. I know I did.” The staying power of Colleen’s paved the way for other businesses to take root across the street, including sushi spot Nuka and Toohey’s Butchery & Bistro, a discerning eatery that hosts live music on its patio.
Ten minutes north, the tropical jungles of Haiku give way to the cowboy country of Makawao. Paniolos—Hawaiian cowboys—settled this area in the 1800s, and the local roping club still hosts Hawaii’s biggest rodeo of the year. In the late 1990s, the town’s quarter-mile-long main street became known for its galleries; more recently, indie boutiques like Driftwood, Tribe, and Holoholo Surf have become showcases for the island’s most talented jewellers, designers, and craftspeople.
No store embodies the local maker ethos better than The Monarch Collective, opened last July by jewellers and friends Perri Ricci and Nickoel Martyn. “We were originally looking for a space in Paia because of the foot traffic, but the shops Upcountry felt more geared toward locals,” Ricci said. “Everything around here is more specialised and has a story behind it.” The shop’s pegboard walls display Ricci’s gold-accented bangles, made with puka shells she collects on neighbouring islands, and Martyn’s watermelon tourmaline necklaces, as well as pieces from 20 other Hawaii artists, including printmaker Susanna Cromwell and silk dyer Jennifer Miller. Most of the artists work a shift in the store, and regular events, like a pop-up pearl bar where clients can help design their own necklaces, let visitors interact with the makers.
That connection with customers leads to education, said Lauren Shearer, the Maui-born founder of Hawaii Flora & Fauna. At her jewel box of a studio in Haliimaile, a small town five minutes north of Makawao, Shearer crafts modern versions of traditional lei from foraged finds like blue jade, ficus berries, and pikake buds, a favourite of Princess Kaiulani, the last heir to the Hawaiian throne. “The ubiquitous purple-orchid lei bestowed upon visitors as a sign of welcome isn’t even traditionally Hawaiian,” Shearer lamented. “The flowers are scentless and shipped in from Thailand.”
Shearer’s studio could double as a natural history museum. Its shelves are lined with giant lobster claws, spiny skeletons of puffer fish, and vintage glass jars filled with tiny puka shells. When I stopped by one weekend, I found her head down, face hidden behind her long dark locks, patiently weaving silvery-gray strands of Pele’s hair—Spanish moss—and violet-hued crown flowers into a lei popo, or flower crown. Her workshop table is piled high with shiny limegreen seedpods, coconut flower buds, and clusters of rosy hee berries. In her quest to expand beyond custom orders, which can take up to seven hours per lei, Shearer, along with friend Beth Elliott, reimagined an old gas station into a store last December, called the Haliimaile Filling Station. “At first glance, it looks like a Midwest truck stop,” she joked. “You half expect tumbleweeds to roll past.”
For decades, visitors came to this town only to dine at Haliimaile General Store, chef Bev Gannon’s pioneering farm-to-table restaurant, or to tour the adjacent pineapple farm. But the Filling Station has become a magnet. A boutique, gallery, and gathering space of sorts, the shop sells Shearer’s lei but also the colourful, dreamlike landscape paintings of local artist Jennifer Valenzuela and bangles and hoops decorated with conch and coral from jeweler Bella Resta, who sources her wares exclusively in Paris and Maui.
Before the pandemic hit, the shop had emerged as a community hub thanks to a roster of events, including a book club and workshops on subjects ranging from crystal-sage bundles to orchid care. Now, as with many businesses, its future is uncertain, but Shearer is determined to continue her work. “My mission is to share knowledge,” she said. “When people come to Maui I want them not only to see the beauty of our local plants but also to feel the mana”—the energy—“of the place I call home.”
There are no direct flights from India, but you can fly to Kahului Airport from mainland USA.
For couples, the one-bedroom Malu Manu (cabin from INR 16,500) offers cosy cabin digs and killer views. For groups, the exclusive-use Haiku House (villa from INR 4,76,435) has nine bedrooms, lovely grounds, and a concierge team to book excursions.
In Haiku, Colleen’s At The Cannery (entrées INR 1,395–INR 2,200) serves basics all day long. Nuka (entrées INR 1,025–INR 2,050) sources locally and mills rice in-house. The burgers at Toohey’s Butchery & Bistro (entrées INR 510–INR 1,465) are legendary. Hawaiian produce, meat, and fish have been the focus at Haliimaile General Store (entrées INR 2,200–INR 3,370) since it opened in 1987.
Head to Maui Bees in Kula for honey, farm tours, and workshops. Driftwood, in Makawao, sells women’s wear and home goods; nearby, find hippie-with-an-edge apparel at Tribe. Holoholo Surf stocks swimwear designed by owner Julie Stone and colourful longboards from Manuela Shapes. The Monarch Collective showcases work by local artists. The lei at sister shops Hawaii Flora & Fauna and Haliimaile Filling Station are made with materials that nod to the history of the craft.
Hawaii specialist Marilyn Clark can organise an itinerary that includes Upcountry Maui.