Taking into account its existing members’ interests and feedback, The Leading Hotels of the World has come up with an improved Leaders Club loyalty program. Here’s what’s in it for you! By Rashima Nagpal
Comprising over 400 hotels across 80 countries, The Leading Hotels of the World (LHW) is a collection of some of the most uncommon luxury hotels around the globe. Their Leaders Club Royalty Program now offers added and improved benefits.
“The programme was designed as a club for curious travelers who seek remarkable, authentic experiences and the hoteliers who craft them. Leaders Club elevates this relationship and delivers truly differentiated on-property experiences and rewards. Additionally, it ensures that at any Leading Hotel a member visits, they are recognised for their membership and can unlock richer rewards with greater loyalty. We are excited about the launch of this new programme that will celebrate individuality and reward our members for choosing the uncommon path,” expressed Shannon Knapp, Vice President & Chief Marketing Officer of The Leading Hotels of the World.
Effective immediately, members will begin to accrue Leaders Club points on up to three rooms per reservation that can be applied towards stays at Leading Hotels’ portfolio of individually-branded properties in more than 80 countries.
An annual fee of Rs. 12,845 provides access to Leaders Club with the on-property benefits, now with programme rewards to enhance each stay. It includes one confirmed pre-arrival upgrade annually after a member completes his/her first paid stay in the programme and point accrual of 1 Leaders Club point per 1 USD spent. With free nights starting around 4,000 points and numerous Leaders Club points promotional offerings throughout the year, members will be on the way to a free stay in no time.
There’s more. After a member spends INR 3,67,025 on qualifying stays, he/she is invited to Leaders Club Sterling. This unlocks 5 pre-arrival upgrades annually, as well as a 5% annual renewal points bonus on their qualifying annual spend in the previous membership year.
Know more about how to join and benefit from the loyalty programme here.
