As per the latest travel trends, travellers are on the lookout for GOAT—Greatest Of All Trips—in 2022. Are you one such traveller? By Rajlakshmi Dastidar
If you’re looking for a destination that can make you feel like you’re on top of the world, then you’re following the GOAT mindset for 2022. According to a research carried by travel company Expedia, which involved the opinion of 12,000 travellers across 12 countries, people in the United States are embracing the GOAT mindset by seeking exhilarating travel experiences (41%), and the feeling that they have made the most out of their trip (40%). The study also found that travellers are more willing than ever before to splurge on their future travels (40%). Something we predict will also reflect among travellers in other parts of the world.
What is the GOAT mindset?
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As a globetrotter, one seeks once-in-a-lifetime experiences. But considering the pandemic, the desire or wish to have such experiences has shot up, among a large number of people. This is what has been described as the GOAT—or Greatest of All Trips—mindset. It involves a search for breathtaking trips and destinations, with a desire to “go big” without any regrets. According to reports, 68 per cent of the Americans who participated in the survey are targeting mainstream international destinations such as Rome, Tulum, Bali, London, and Paris in 2022.
Go big or go home
Travellers are willing to splurge in different ways, as per the GOAT travel trend. From indulging in luxurious experiences (15%), to upgrading on rooms or flights (16%) to visiting a bucket-list destination (32%), the criteria to make a holiday go from good to great varies from person to person. Age also seems to be a relevant factor. Travellers between the ages of 18 and 34 are the most likely to go big (80% compared to 56% of travellers over the age of 50), while millennials are more inclined to spend on high-end restaurants (18% compared to 16% overall).
Discover the Undiscovered
A wish to discover the undiscovered has also been observed, considering travellers have voted to step outside of their comfort zones (22%) and immerse themselves in a destination, culture, and experiences completely different to their own (19%). There’s an audience for new food experiences (40%), local delicacies (31%), a local music event (14%), as well as offbeat experiences and destinations (23%).
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Now that vaccines and digital health passports are rolling, people are looking forward to new excursions, near and far. The tourism business in 2022 is predicted to shape up to be unlike any other. Think an inclination towards more of VIP access facilities, top-rated hotels that provide member privileges like spa credits or late check-outs, and such. It is all considered a part of the GOAT mindset.
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