Done with the soaring airfares and flight delays? Well, Akasa Air may make things better for you in the near future. The soon-to-be-launched airline claims to be a low-cost, tech-driven, and youthful airline. Here’s everything you need to know. By Karan Kaushik
Akasa Air: New kid on the block
About Akasa Air
With affordable fares being one of the leading cornerstones of Akasa Air’s brand promise, the airline is all set to launch by the end of July. Earlier in June, the airline received the first of its 72 Boeing 737 MAX aircraft at Delhi’s Indira Gandhi International Airport. Akasa Air makes for a fine example of India’s burgeoning start-up ecosystem.
The Mumbai-based airline will serve routes between metro to tier two and tier three cities in India. Akasa Air plans to add international routes by next year.
The airline describes itself as India’s “most dependable” airline that will offer reliable operations and pocket-friendly fares. Being branded as a youthful airline, Akasa Air is driven by a tech-led approach and aims to support the ever-increasing demand for commercial flights in India.
The Brand
The airline has chosen a ‘Rising A’ as its symbol. It says it represents the spirit of flying, the aim of height, and the pursuit of dreams. Akasa Air’s tagline ‘It’s your sky’ is suggestive of the fact that the sky embraces everyone and the airline believes in inclusivity. The brand’s colour scheme of sunrise orange and passionate purple reflects warmth and energy.
Tech-led approach
Akasa Air comes with a tech-first strategy. The airline has chosen the cloud-enabled Navitaire Airline Platform to power its digital retailing strategy. It will leverage key solutions, including the New Skies® order-based reservation and retailing system, Digital Platform, GoNow day-of-departure, and SkyLedger® revenue accounting systems.
Greenest fleet
The airline claims that it will be the greenest fleet in the Indian skies. Their 737 MAX family aircraft is known for reducing fuel use and carbon emissions, thanks to its CFM fuel-efficient, LEAP-1B engine. This will help the airline in fulfilling its promise of being an environmentally-friendly airline.
Crew Uniform
The airline has recently unveiled the first look of its airline crew uniform. And we must say, we are impressed. The youthful uniform is inspired by the company’s core beliefs of employee centricity and sustainability. Made from recycled polyester fabric, the uniform is designed by Rajesh Pratap Singh.
All images courtesy: Akasa Air
