India will celebrate National Tourism Day on January 25, with Telangana’s Pochampally village taking centre stage. The annual event will feature heritage walks, competitions, cultural performances, and a lot more. By Eshita Srinivas
The Ministry of Tourism, Government of India recently announced on Twitter, that this year’s National Tourism Day will be held under the banner of “Azadi Ka Amrit Mahotsav,” an initiative by the centre to celebrate the country’s culture and history. In a meeting earlier this week with officials from state governments and union territories in attendance, events and activities for the day were planned. Reportedly, all the State tourism departments have been asked to organise cultural performances and circuits promoting rural and community tourism.
The Ministry of Tourism is celebrating National Tourism Day under the aegis of Azadi Ka Amrit Mahotsav on 25th January 2022.
(1/4)#ExploringRuralTourism #NationalTourismDay2022 pic.twitter.com/6C9nQEreA7
— Ministry of Tourism (@tourismgoi) January 3, 2022
Telangana’s Poochampally village will lead the celebrations for National Tourism Day
My compliments to the people of Pochampally, Telangana on being selected as one of the best Tourism Villages by United Nations World Tourism Organisation 👏
The prestigious award will be given on the occasion of 24th session of the UNWTO General Assembly on Dec 2 in Madrid,Spain
— KTR (@KTRTRS) November 16, 2021
This year’s festivities will be kicked off from Poochampally in Telangana, a region known for its famous hand-woven Ikat sarees. In a press conference, Union Minister of Tourism and Culture, G Kishan Reddy said, “Several states organise events on ‘National Tourism Day’. This time, the Centre decided to organise the main event at Pochampally in association with the Telangana government on January 25.”
The occasion will feature seminars, handicraft workshops, street performances, cultural events, and other programmes. In addition to this, 75 other major tourism centres and tourist attractions across the country, including Taj Mahal, Ajanta, and Golkonda will play host to cultural events and light and sound shows, amongst other things, according to a report by United News of India.
The handicraft village situated on the outskirts of Hyderabad, catapulted onto the global stage when it made it to the list of World’s Best Tourism Villages by the United Nations World Tourism Organisation late last year. The region is brimming with artisans who produce several silk and cotton sarees. The global roundup, meanwhile, features regions that are outstanding examples of rural destinations and show great potential for local tourism, according to a report by the Times of India.
More recently, according to a report by The New Indian Express, S Satyanarayana, CEO and managing director of AP Tourism Development Corporation also announced in a video conference with regional directors, tourism officers, and divisional managers, that in addition to state-level celebrations, the government would organise heritage walks and competitions for school children across all districts, while adhering to all the guidelines laid down by the tourism ministry.