Rajasthan tourism lays out a new policy to promote ‘Short Stay Safe Stay’ concept, in order to attract tourists from nearby areas. By Tanvi Jain
In order to once again attract tourists to the grand state of Rajasthan, the government has recently announced a new tourism policy, which ensures a safe and secure ambience for travellers. As per the new policy, travellers are now allowed to visit historical landmarks, and sites across cities such as Jodhpur, Jaipur, Jaisalmer and Udaipur.
Moreover, wildlife lovers can now experience the fauna at sanctuaries and national parks, such as Jhalana Leopard Conservation Park, Sariska Wildlife Sanctuary, Ranthambore National Park, Bharatpur Bird Sanctuary and Churu National Park. The state is also planning to restart serving its famous cuisine to its guests.
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“The department has released comprehensive standard operating procedures (SOPs) for hotels, film shooting and tourist venues. The department is promoting the Short Stay Safe Stay concept to ensure that travel enthusiasts from nearby states can come to rejuvenate in a safe and secure ambiance,” Alok Gupta, Principal Secretary, Department of Tourism, Government of Rajasthan told Financial Express Online.
With wedding and festival season just around the corner, the state of Rajasthan in its new tourism policy is promoting culture and wedding tourism, craft cuisine and film tourism, adventure, wildlife, tribal and eco-tourism, and experiential and desert tourism — with a major focus on heritage sites and monuments.
“With a view to offering a high-quality experience to tourists, the new policy has identified 15 categories of experiential tourism. The identified categories include some of the traditional ones such as Wellness Tourism, Rural Tourism, MICE tourism, Tribal tourism, and then there are categories that focus on the unique aspects of Rajasthan, such as Desert Tourism, Wedding Tourism to concentrate on destination weddings and Weekend Getaway Tourism to offer weekend destinations for people of neighbouring states,” Financial Express Online further quoted Gupta as saying.
Moreover, earlier reports suggest that the policy also plans to identify villages with prominent heritage hotels and sites, as Special Heritage Village’ (SHV) or a ‘Special Craft Village’ (SCV), and later develop them as new tourist hubs. The tourism department has also reportedly decided to launch ‘Rajasthan Calling’, in India and abroad, to connect people who have roots here. Further, in an attempt to bring innovation in the tourism sector, it is also looking forward to hosting an annual event called, ‘Rajasthan Startup Tourism Connect’.