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Rajasthan releases a video flaunting forts, palaces, sand dunes, etc., coupled with folk music, to ensure travellers that it’s waiting to welcome them soon. By Tanvi Jain
The COVID-19 pandemic has brought the tourism sector to a standstill. The announcement of global lockdown in order to curb the rising cases of Coronavirus has had a major impact on the travel, hospitality and aviation industry. However, as things seem to slowly get back to normalcy, travel companies, hotels, restaurants, and authorities at various tourist spots start to take a #StepAhead for the revival of the declining industry.
From special preparations to welcoming guests post COVID-19, to new guidelines for future tourists — the hospitality, aviation and tourism industries are trying everything in their capacity to ensure the safety of guests upon their arrival once this is all over.
Therefore, in a similar attempt to remind the quarantined travellers about the beauty of one of India’s most preferred tourist destinations — Rajasthan — the Association of Domestic Tour Operators of India (ADTOI), has created a video showcasing the extraordinary aesthetic and cultural beauty of the state with the endearing and affectionate dance moves by the dignitaries of the ADTOI Rajasthan Chapter. The video is available both on YouTube as well as IGTV.
The video is like a souvenir for the better times, reinforcing India’s age-old adage — Atithi Devo Bhava. It beautifully weaves the stunning visuals of Rajasthan’s landscapes, forts and palaces, and the vast cultural attractions with the heartening dance by the ADTOI dignitaries on the tunes of the state’s folk songs.
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The current pandemic, which is giving globetrotters a hard time, has given birth to the new trend of virtual travel. Many tourist hotspots have been continuously releasing videos to help travellers beat the quarantine blues. The aforementioned video of Rajasthan is also an attempt to ensure travellers that the state is waiting to welcome them in the post-COVID-19 world, and give the land of forts, palaces, sand dunes and camels, a chance to once again serve its guests from all over the planet.