Being one of the first lands to witness sunrise, New Zealand is inviting the world to be a part of it and experience the country’s gorgeous mornings with Tourism New Zealand’s new campaign, Good Morning World. Given the sun’s importance in Indian culture and daily chores, India is a prime focus of the campaign. By Kumar Shree
India has always celebrated the sun in some form or the other. Be it mythology, religion, or yoga — this ultimate source of power is worshiped in this country of a billion beings. At the same time, New Zealand also celebrates the sun. To signify and convey the same to the world, Tourism New Zealand has come up with a new global campaign — 100% Pure Welcome – 100% Pure New Zealand. The campaign was recently launched in India.
Promoting its stunning landscape, a plethora of activities, and the country’s warm and friendly people, a content series, titled Good Morning World, — a part of the larger campaign — includes messages shared by locals. These locals can be seen welcoming visitors to their favourite spots across the country. Currently on its 232nd day, out of the total 365-day campaign, each of the messages aired so far can be seen on Good Morning World’s Instagram account.
Venessa Chen, Regional Consumer Marketing Manager, Asia, Tourism New Zealand reportedly said that the idea is to share the warmth of the locals, while showcasing the breathtaking landscape and fun activities to do around here. Further adding that Indian travellers are always encouraged and welcomed with an open heart.
Speaking about the similarities between the two countries, cricketers Mitchell McClenaghan and Colin Munro also highlighted their experience of playing New Zealand’s backyard cricket, their own version of India’s famous gully cricket.
In a bid to increase tourism, Tourism New Zealand and Immigration New Zealand have also launched an extension of the Tourism Industry Partnership (TIP) programme together. This is expected to streamline the visa service by facilitating the visa processing time to seven working days. Other companies to join hands in the TIP are Flamingo Transworld Pvt. Ltd, Kesari Tours Pvt. Ltd, and Veena World.
Visa Procedure: One can forward their application to the VFS Global office in Mumbai or Delhi, which will then be directed to Immigration New Zealand.
Getting There: Singapore Airlines/Air New Zealand, Thai Airways, Cathay Pacific and Malaysia Airlines fly to Auckland, Wellington, Christchurch and Queenstown. Air New Zealand and Jetstar are some domestic carriers in New Zealand.