The Jammu and Kashmir Tourist Department is getting ready to add new tourist hotspots, among other upgrades they are planning to gear up for the tourist season. Here are the details.
As the tourist season befalls upon us, towns across India are gearing up for visitors. The Jammu and Kashmir Tourism Department is among those prepping for the influx of tourists. One of the plans they have in place is to set up two new tourist destinations which are along the lines of Pahalgam and Gulmarg Ski Resort. As the winter sets in, this will help bring more visitors to the region, in turn helping the economy boom.
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Jammu and Kashmir likely to launch new tourist destinations
Throughout 2022, the region had over 1.6 crore tourists, which is the highest in the last few decades, now. To keep up with the demand, Director of Tourism Fazl-ul-Haseeb has said that special arrangements have been made to accommodate the rush, writes Times of India.
Among other things, what is being planned is about two-three roadshows, along with the Travel and Tourism Fair (TTF), to lure tourists into the snow-capped Kashmir Valley. Among the destinations that may be added to the list of tourist places are Yusmarg and Doodhpathri.
The activities here will include sports and adventure and will be done in collaboration with Youth Services and Sports. What’s more, reports suggest that the winter carnival this year will also be probably held in these destinations, along with ice city and other related events.
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Not just tourists and the government, the move is expected to help boost the economy as well. Tourism stakeholders such as hoteliers and restaurateurs, travel agents, guides and more will benefit from the influx of visitors in Jammu and Kashmir. To add to their benefit, several places are announcing concessions in the rates for those visiting, to make it a win-win situation for all.
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Hero and Featured Image: Courtesy of Praneet Kumar/Unsplash
Related: Take The Road Less Travelled: Things To Do In Yusmarg, The Little Known Paradise of Kashmir
Written By
Anushka Goel
Anushka has previously worked with publications such as the Times of India and Being Indian. A graduate from Xavier Institute of Communications, she specialises in entertainment, food and travel. She also likes to write about sustainability and beauty. When not working, you can catch her reading a book, tending to her plants, cooking or playing an instrument.
