Back in 2004, when Shoba Mohan founded RARE India, the concept was way ahead of its time. But today, her philosophy of environment-conscious, community-driven, and sustainable hospitality is all the rage. When not in her boss-lady avatar, Shoba is busy exploring some offbeat locations in the country. She is “a thorough Indophile” in her own words. But these explorations, too, are a busman’s holidays. At the helm of a fast-growing boutique-hotels marketing agency, she finds it hard to separate the workaholic from the spontaneous traveller. But she doesn’t mind this duality. “The joy is in doing the routine things I love, like yoga and writing, in a new place.” For her, travel is an act of transformation—for herself and for the people she meets.
“I see travel as not just a way to explore the beauty of a place, but also as an opportunity to give back to its culture and community.”